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Esther K. Choy

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Esther Choy is CEO and Chief Storytelling Facilitator of Leadership Story Lab, a business storytelling consultancy, offering transformative programs that empower leaders to communicate authentically and foster meaningful connections in the workplace. She has been a contributor to Forbes since 2018, covering leadership strategy and women in leadership including topics like: What Is Leadership Storytelling, Anyway?, best practices for networking on LinkedIN, and interviews with leaders who fearlessly tell their stories. She is also the author of bestselling book, "Let the Story Do the Work," and “Winning Without Persuading A New Framework for Leading with Curiosity and Story Discovery,” a forthcoming book on story facilitation as an untapped leadership skill. Choy holds an MBA from Kellogg School of Management at Northwestern and MS in Higher Education from Texas A&M. Follow Choy for continued coverage on leadership strategy, business storytelling examples, and authentic leadership in action.

Esther Choy is CEO and Chief Storytelling Facilitator of Leadership Story Lab, a business storytelling consultancy, offering transformative programs that empower leaders to communicate authentically and foster meaningful connections in the workplace. She has been a contributor to Forbes since 2018, covering leadership strategy and women in leadership including topics like: What Is Leadership Storytelling, Anyway?, best practices for networking on LinkedIN, and interviews with leaders who fearlessly tell their stories. She is also the author of bestselling book, "Let the Story Do the Work," and “Winning Without Persuading A New Framework for Leading with Curiosity and Story Discovery,” a forthcoming book on story facilitation as an untapped leadership skill. Choy holds an MBA from Kellogg School of Management at Northwestern and MS in Higher Education from Texas A&M. Follow Choy for continued coverage on leadership strategy, business storytelling examples, and authentic leadership in action.

Stories by the Author

Forbes: Ensure Professional Development Actually Empowers

Effective professional development requires leadership buy-in, continuous repetition, and opportunities for employees to integrate new skills.

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June 29, 2026

Forbes: Ensure Professional Development Actually Empowers

Effective professional development requires leadership buy-in, continuous repetition, and opportunities for employees to integrate new skills.

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